NEW DELHI: Anarock Research reports that the share of national developers in NCR’s residential launches increased to over 13% in 2025, up from just 3% in 2022.
The report indicated that national developers launched fewer than 700 units in NCR in 2022, amidst a total of approximately 25,355 residential launches. By 2025, these developers had launched nearly 8,100 units, while the region saw around 61,775 launches overall.
Developers featured in the study include notable names such as Godrej Properties, Prestige Estates, Tata Housing, Mahindra Lifespaces, Adani Realty, Sobha, Shapoorji Pallonji Group, and Birla Estates.
“In 2022, a mere 3% of the approximately 25,355 residential units launched in NCR came from national developers, equating to fewer than 700 units. Fast forward to 2025, and nearly 8,100 units from national players were part of the 61,775 units launched in the area,” said Santhosh Kumar, Vice Chairman of Anarock Group.
From 2022 through the first quarter of 2026, national developers introduced about 15,130 units across 30 projects in Delhi-NCR, according to the report.
Godrej Properties led with 47% of the total units launched by national developers, focusing on sites in Gurugram, Noida, and Greater Noida. Prestige Estates accounted for 27% of the total, mainly in Ghaziabad, while Sobha had a 10% share, primarily in Gurugram and Greater Noida.
Other developers like Shapoorji Pallonji, Birla Estates, Adani Realty, Tata Housing, and Mahindra Lifespaces may have launched fewer units but concentrated their efforts in select areas, particularly Gurugram, as noted in the report.
The majority of launches from national developers in NCR feature larger configurations. The average size of 3 BHK units is around 1,830 sq ft, 4 BHK units average about 2,600 sq ft, and 5 BHK units are typically around 4,465 sq ft.
“The scarcity of smaller unit configurations indicates that most national developers are targeting affluent homebuyers seeking lifestyle-oriented properties,” Kumar added.
Gurugram represented the highest proportion of new supply from these national developers at 47%, followed by Ghaziabad at 27%, Noida at 13%, and Greater Noida at 12%.
The report highlights that NCR’s residential market has witnessed increased involvement from developers based outside the region, bolstered by sector consolidation, infrastructure advancements, and a rising demand for branded homes.
Significant infrastructure initiatives, such as the Dwarka Expressway, Noida International Airport, Delhi-Mumbai Expressway, regional rapid transit system, and metro expansions, are projected to facilitate residential development throughout NCR, the report asserts.
While regional developers maintain a dominant market share due to their local insights, land connections, and existing customer relations, the entry of national developers has heightened competition within the premium and luxury housing sectors, the report concludes.
