Bollywood Star Power Strengthens Dubai-India Real Estate Links
BENGALURU: Dubai’s real estate developers are increasingly leveraging Bollywood celebrity endorsements to promote projects, enhance their outreach to Indian and overseas buyers, and mitigate the impact of rising supply over the coming years. From opulent waterfront residences to affordable housing, partnerships with celebrities have emerged as a pivotal marketing strategy as the Emirate prepares for a considerable number of residential constructions. Recently, several notable developers have engaged top Hindi film actors as brand ambassadors, merging aspirational lifestyles with property marketing. DAMAC Properties, one of Dubai’s largest private developers, has partnered with Alia Bhatt and Ranbir Kapoor to promote its luxury…