NEW DELHI: Despite a decline in housing sales across major cities in 2025, the average duration to convert a housing lead to a booking decreased to 26 days, the shortest span in three years. This trend is attributed to swifter decision-making in high-value segments, as reported by Anarock.
The lead-to-booking conversion time dropped from 32 days in 2024 to 26 days in 2025. The quickest conversion period was noted in 2022 at 22 days, while 2020 marked the slowest at 35 days.
“The reduction in conversion days is primarily due to increased sales of larger homes in top cities,” explained Prashant Thakur, Executive Director and Head – Research & Advisory at Anarock. He noted that homes priced between ₹2 crore and ₹3 crore experienced the shortest conversion at 15 days in 2025, a significant decrease from 28 days in 2024. “This illustrates why the overall conversion duration decreased in 2025 compared to 2024, even as sales dropped by 14% across the top seven cities,” he mentioned.
For various price ranges, homes priced between ₹1 crore and ₹2 crore took the most time to convert, averaging around 30 days in 2025, although this represented a considerable improvement from 47 days in 2024, indicating over 56% faster conversion. Homes within the ₹50 lakh to ₹1 crore range maintained the second-longest conversion time at about 29 days, unchanged from 2024.
Santhosh Kumar, Vice Chairman of Anarock, mentioned that homes exceeding ₹3 crore experienced a notable increase in conversion time, rising to 27 days in 2025 from 17 days in 2024. “This uptick in conversion time signifies a transition from a seller-driven market to a more cautious, selective luxury housing segment,” he added, indicating that elevated prices, increased supply, and alternative investment opportunities are causing buyers to be more discerning.
Conversely, affordable housing demonstrated quicker decision-making. Properties priced below ₹50 lakh had a conversion time of 19 days in 2025, down from 28 days in 2024. Kumar noted that this reduced timeline indicates necessity-driven demand amid limited options in the primary market and escalating rents in major cities.
