NEW DELHI: Luxury home developers are increasingly integrating high-street retail into residential projects as buyers seek convenience and lifestyle amenities in their living spaces.
Builders such as DLF, Hero Realty, M3M, Tribeca, and Central Park are incorporating boutique retail ventures into their developments.
According to a JLL study, mixed-use townships account for 35% of residential absorption in major cities by creating a blend of living, retail, office, and entertainment spaces.
“Walkable, high-street retail has become an emblem of modern living in Gurugram, but such integrated urban experiences have been rare in New Delhi. Our upcoming high-street retail project in Moti Nagar aims to introduce this evolved lifestyle in the capital,” stated Aakash Ohri, managing director of DLF Homes.
The DLF initiative is an integrated residential development in Moti Nagar, already home to over 4,000 families.
Experts believe that integrating living, retail, and experiential leisure is becoming a key differentiator for contemporary residential projects.
“Integrated condominiums with high-street retail represent a natural evolution in India’s urban landscape. This shift highlights the growing demand for a lifestyle where homebuyers seek more than just a well-designed space, but also convenience, community, and connectivity, all in one location,” commented Rohit Kishore, CEO of Hero Realty, which is developing a luxury residential project along the Dwarka Expressway.
This project features 300,000 sq ft of high-street retail and commercial space, boasting a 300-meter frontage on the Dwarka Expressway.
“From an investment standpoint, these developments promise better long-term appreciation and sustained foot traffic for retailers,” explained Kishore.
Tribeca Developers in Pune is expanding its portfolio of integrated luxury projects, combining high-end residences with high-street retail.
The company’s project in the NIBM area of south Pune features six residential towers alongside the city’s largest open-air retail boulevard, spanning 300,000 sq ft.
“Today’s homebuyers aim to live in vibrant, self-sufficient neighborhoods where daily conveniences, leisure, social interaction, and retail experiences effortlessly converge,” remarked Girish Kamble, CEO of Tribeca Developers.
From an urban planning perspective, these integrated condominiums align with current trends toward transit-oriented and sustainable developments.
A report by Cushman & Wakefield highlighted a 25% increase in integrated retail leasing in Delhi NCR, driven by developments that emphasize walkability and lifestyle-enhancing amenities.
M3M has also secured mixed-use plots from the Noida Authority in 2025.
“The growing trend towards integrated condominiums reflects a significant change in what modern homebuyers prioritize. With increased exposure to international lifestyles, buyers are eager to replicate that quality of living in India. As public infrastructure and facilities evolve, homebuyers turn to condominiums to fill this gap,” explained Ashish Jerath, president of sales and marketing at Smartworld Developers.
